Follow your dreams
I started Soï with the hope of inspiring and reminding people to believe in themselves and pursue their dreams.
Soï means "Myself" in French. I hope to remind people to believe in themselves and dare to follow their dreams.
Founder, Anna Jäpelt
Timeline
2019
Close to losing one's life
On a flight home from Christmas vacation, Anna was struck by a life-threatening blood infection, forcing the plane to make an emergency landing in Morocco. After six days in intensive care, she was discharged. The experience changed her outlook on life and strengthened her desire to help others believe in themselves and pursue their dreams.
2021
The spark of an idea
In the desire to inspire others, an idea arose. Anna has always made jewelry from natural stones, but missed one that suited her style. She dreamed of jewelry that could remind the wearer in a simple and aesthetic way to believe in themselves and pursue their dreams.
2023
The birth of Soï
With a mission to remind people to believe in themselves and pursue their dreams Anna launches Soï. The first collection of jewelry is made from natural stones with a small meaning attached that is meant to be a reminder to those who wear them.