Follow your dreams
I started Soï with the hope of inspiring people and reminding them to believe in themselves and pursue their dreams.
Soï means "myself" in French. I hope to remind people to believe in themselves and dare to follow their dreams.
Founder, Anna Jäpelt
Timeline
2019
Close to Losing Her Life
On a flight home from Christmas holiday, Anna was struck by a life-threatening blood infection, forcing the plane to make an emergency landing in Morocco. After six days in intensive care, she was discharged. The experience changed her outlook on life and strengthened her desire to help others believe in themselves and pursue their dreams.
2021
The Beginning of an Idea
Out of the wish to inspire others, an idea was born. Anna had always made jewelry from natural stones but hadn't found any that matched her style. She dreamed of jewelry that, in a simple and beautiful way, could remind the wearer to believe in themselves and pursue their dreams.
2023
Launching Soï
With a mission to remind people to believe in themselves and pursue their dreams, Anna launches Soï.
The first collection of jewelry is made from natural stones, each carrying a small meaning to serve as a reminder to those who wear them.
Together We Make a Difference
We are proud to donate to charitable organizations focused on mental health. By choosing Soï, you're not just investing in yourself – you're contributing to a broader mission to support and raise awareness for mental health.